Mittelstand-Nachrichten, 06/22
Das Büro für Zukunftsangelegenheiten – Unternehmensberatung neu gedacht
– Alexandra Rüsche
Die Legende
Unsere Veröffentlichungen
Mitteldeutsche Zeitung, 04/2022
Effiziente Unternehmensberatung durch Verzahnung von Wissenschaft und Praxis
– MZ.de
Psychology & Marketing, 09/2021
Love is in the air. Consumers‘ perception of products from firms signaling their family nature
– Natalie Rauschendorfer, Reinhard Prügl, Maximilian Lude
IGI Global, 05/2021
Crisis Favors the Prepared Firm: How Organizational Ambidexterity Relates to Perceptions of Organizational Resilience
– Laura Bechthold, Maximilian Lude, Reinhard Prügl
Book Chapter
Journal of Family Business Research, 03/2021
Experimental studies in family business research
– Maximilian Lude, Reinhard Prügl
Baden-Württemberg Stiftung, 01/2021
Führen wollen – oder loslassen können?
– Laura Bechthold
ZU Daily, 05/2020
Mit Vollgas in die Zukunft
– Laura Bechthold
TUM News, 04/2020
The Corona crisis creates a momentum of the new
– Maximilian Lude
TUM News
Oldenburgische Volkszeitung, 03/2020
Digitales Umdenken der Dr. Jürgen und Irmgard Ulderup Stiftung
– Maximilian Lude
Academy of Management Proceedings, 08/2019
Bad Boys, Bad Boys, Whatcha Gonna Do…? The Fall of Brand Trust in Family Firms Following a Crisis
– Maximilian Lude, Dinah Spitzley, Reinhard Prügl, Natalie Rauschendorfer
Entrepreneurship Theory & Practice, 01/2019
Risky Decisions and the Family Firm Bias: An Experimental Study Based on Prospect Theory
– Maximilian Lude, Reinhard Prügl
The Palgrave Handbook of Heterogeneity among Family Firms, 09/2018
Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business
– Isabel Botero, Maximilian Lude, Reinhard Prügl, Dinah Spitzley
Family Business Review, 08/2018
Family firm reputation and humanization: Consumers and the trust advantage of family firms under different conditions of brand familiarity
– Susanne Beck, Reinhard Prügl
Journal of Business Research, 08/2018
Why the family business brand matters: Brand authenticity and the family firm trust inference
– Maximilian Lude, Reinhard Prügl
Journal of Business Research
Academy of Management Proceedings, 07/2018
Yes, I can!–A Field Experiment on Female Role Model Effects in Entrepreneurship
– Laura Bechthold, Laura Huber
Marke 41, 04/2017
„Weißt du wieviel Sternlein stehen?“ Was Sterne und Bewertungen bewirken können – Einblicke in die Gesetze des digitalen Ökosystems „AppStore“.
– Gabriel Jourdan, Maximilian Lude, Reinhard Prügl
Semantic Scholar, 2016
Nimmt die Innovationskraft über die Generationen hinweg ab?
– Nadine Kammerlander, Reinhard Prügl
Research-Technology Management, 12/2015
Beyond the Voice of the Customer: Ethnographic Market Research
– Keith Goffin, Claus Varnes, Chris van der Hoven, Ursula Koners
Schäffer-Poeschel Verlag Stuttgart, 2011
Hidden Needs: Versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen
– Keith Goffin, Ursula Koners
Journal of Product Innovation Management, 02/2011
Tacit Knowledge, Lessons Learnt, and New Product Development
– Keith Goffin, Ursula Koners
Research Policy, 09/2009
Pyramiding: Efficient search for rare subjects
– Eric von Hippel, Nikolaus Franke, Reinhard Prügl
Journal of Product Innovation Management, 05/2008
Extending Lead‐User Theory: Antecedents and Consequences of Consumers‘ Lead Userness
– Martin Schreier, Reinhard Prügl